The Hong Kong Tourism Board (HKTB) has reported
that more than 30.6 million visitor arrivals were recorded in the
first half of 2018, representing a year-on-year growth of 10.1%.
Of these, overnight visitor arrivals
exceeded 13.85 million, up 6.2% year-on-year.
Mr Anthony Lau, Executive Director of the HKTB
said, “The growth in total visitor arrivals in the first half of
this year was driven mainly by the Mainland market. As for
international arrivals, long-haul markets performed well, growing
2.6%. With the continued intense competition among travel
destinations in the region, visitor arrivals from short-haul
markets fluctuated, falling of 1.5%. Looking ahead, the business
environment for the tourism industry will face different
challenges caused by the unstable global economy and exchange
rates, which may affect tourism growth in the second half of the
year. The HKTB will continue to work with the travel trade to
attract more overnight visitors from different source markets to
To address the situation in short-haul markets,
the HKTB has scaled up summer promotions in those markets,
targeting mainly the family and young segments, and has also partnered with
airlines, especially low-cost carriers, and other trade partners
to launch special travel offers.
The HKTB said it will also continue its
collaboration with the trade to launch promotions riding on mega
events to attract more visitors to Hong Kong. Two examples of this
will be the
upcoming opening of the Hong Kong Section of the
Guangzhou-Shenzhen-Hong Kong High Speed Rail and the Hong
Kong-Zhuhai-Macao Bridge, when the HKTB will introduce related
promotions through various channels to promote the two main
infrastructure additions and travel experiences featuring Hong
Kong and the Greater Bay Area.
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