Expedia Group's Brand Expedia and Hotels.com
have become official sponsors of Europe's most prestigious club
football competition, the UEFA Champions League.
duration of the sponsorship, Brand Expedia and Hotels.com will
deliver a series of brand campaigns and will also receive pitch-side
placement and television advertising spots during match
broadcasts, hospitality events and other exclusive rights as part
of the agreement.
Okerstrom, Expedia Group President and CEO, said, "As the world's
travel platform, Expedia Group is excited to be reaching an
agreement with the UEFA Champions League, promoting Brand Expedia
and Hotels.com. There is no better sport than football to bring
fans together around the world to follow their dreams of UEFA
Champions League glory, and no better way to make that happen than
through the power of travel."
Guy-Laurent Epstein, UEFA
Events SA Marketing Director, said, "We are delighted to welcome
Expedia Group into the UEFA Champions League partner family.
Working with a data driven partner like Expedia Group offers
exciting opportunities for us to explore as we look to expand our
digital offering. As one of the world's leading travel experts,
Expedia Group's experience in this field will be of huge benefit
to UEFA and its partners, as we seek to grow the UEFA Champions
League around the world."