United Airlines has become the official airline
partner of the Michelin Guides USA.
Created in France in 1900, the Michelin
Guide was originally published as an aid to the very first
motorists and was filled with handy information such as maps, how
to change a tire, where to fill up with petrol and the best places
to eat and sleep.
The four Michelin Guides for the USA
highlight cities known for tourism and cuisine – New York,
Washington D.C., San Francisco and Chicago – all of which serve as
hub markets for United.
As part of this partnership,
MileagePlus members will have a one-of-a-kind opportunity to
attend Michelin events in those cities. Through the MileagePlus
Exclusives program, MileagePlus members will be able to bid their
miles to attend five unique events. Experiences include guide
launch events with cocktails and tasting stations from some of the
newly selected and highly talented Michelin chefs of 2019 in each
of the different Michelin Guide cities.
is exciting on so many levels. Discovering new foods, flavors, and
dining destinations is an integral part of any great travel
experience and our relationship with Michelin guides not only
continues to promote travel to some of our favorite cities, but
also gives our MileagePlus customers the unique opportunity to
redeem their miles to enjoy delicious experiences around the
world," said Luc Bondar, United's vice president of Loyalty.
"Foodies have long recognized the Michelin Guides as the
preeminent authority on culinary excellence and we're thrilled to
be their official airline partner, and to be able to extend the
benefits of this partnership to our customers."
members will be able to bid their miles to attend the following
- D.C. Guide Launch event at the French
Embassy on 13 September 2018
- Chicago Guide Launch event at The
Loyalist on 26 September 2018
- New York City Guide Launch
event on 6 November 2018
- New York City Matter of Taste wine event on
10 November 2018
- San Francisco Guide Launch event on 29
mobility company, Michelin is proud to partner with United
Airlines in the spirit of creating unforgettable experiences for
travelers throughout the world," said Alexandre Taisne, director
of Michelin Travel Partner. "MileagePlus members will enjoy exclusive access to private launch events that celebrate culinary
excellence in outstanding establishments."