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Thu, 15 Nov 2018

Frasers Hospitality Opens 152-Unit Hotel Residence in Buriram, Thailand

Frasers has expanded its portfolio to Buriram in the north east of Thailand.

 Located near the world-class Chang International Circuit race track and the Chang Arena, a FIFA-standard football stadium that is home to one of Thailand’s leading football teams, Buriram United, the 152-unit Modena by Fraser Buriram is one of the first international hotel brands to open in Buriram Province.

Ms Tonya Khong, Vice President, Area General Manager (Southeast Asia), said, “The opening of Modena by Fraser Buriram, our fourth property in Thailand, is set to redefine Buriram’s hospitality landscape as we aim to provide travellers with a unique guest experience where they discover different facets of this beautiful province. Buriram is steeped in rich, cultural history and a major sporting hub in Asia.”

Modena by Fraser Buriram. Click to enlarge.

Modena by Fraser Buriram offers guests complimentary WiFi, in-room home entertainment systems, a swimming pool, 24/7 fitness centre, meeting facilities, a launderette, and a restaurant bar.

Behind the hive of activity surrounding Buriram’s sports scene, the province is steeped in history from the Dvaravati era and Khmer Empire dating back more than a thousand years. Home to Phanom Rung, an ancient Khmer civilization site located on the top of a dormant volcano, the site is a key attraction for tourists visiting the province. In 2005, the temple of Phanom Rung was submitted to UNESCO for consideration as a future World Heritage Site.

“Sports is a key driver of tourism for Buriram, as the province is one of only three venues in Asia contracted to host the FIM Road Racing World Championship Grand Prix (MotoGP),” added Ms Khong. “With this renewed interest in sports tourism, we are expecting a surge in local and international travellers which will lead to a huge potential for growth in the hospitality space here.”

Frasers Hospitality entered Thailand with Fraser Suites Sukhumvit in 2007, later expanding its portfolio to include Modena by Fraser Bangkok, the brand’s first property outside of China, and North Park Place, a luxury serviced residence located within the exclusive Rajpruek Golf Club in Bangkok in 2016.

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