IHG has signed its third voco hotel in Australia
since the brand’s global launch in June.
Part of the
under-construction ‘380 Melbourne’ skyscraper that is being built
and developed by Brady Group with a high end residential offering,
the 252-room voco Melbourne Central will feature all the unique
and playful hallmarks of the voco brand. The hotel is scheduled to
open in July 2020.
Abhijay Sandilya, IHG’s Senior Director of
Development – Australasia, said: “voco is inspired by the Latin
for ‘come together’, so we are excited to introduce a place for
Melbournians, Australians and guests from around the world to do
just that. We’re thrilled to partner with Brady Group to bring the
third voco to Australia as part of the spectacular 380 Melbourne
development. The signing continues the rapid growth of the voco
brand since it launched in June, complementing the upcoming voco
Gold Coast, which will be the first voco in the world when it
opens later in 2018, and voco Yarra Valley.”
The hotel will feature a pool,
gym, meeting space, all day dining restaurant and bar, and Barista served coffee and
Central will be located at 380 Lonsdale Street in the absolute
heart of Melbourne, just moments away from Bourke Street Mall,
Melbourne Central Station and the GPO.
Tony Brady, Managing
Director at Brady Group, said, “Melbourne is famous for its
distinctive, individual character and standing out form the crowd.
380 Melbourne is Brady Group’s largest project to date and will be
an icon on the Melbourne skyline, so we knew we needed a
distinctive brand like voco to complement its high end residential
and retail. The Melbourne tourism market continues to have a
strong outlook and we think that voco, powered by the global IHG
engine, will give business and leisure guests a reliably different
way to stay in the heart of the city.”
IHG currently has 48 hotels operating under four
brands in Australasia, including: InterContinental, Crowne Plaza,
Holiday Inn and Holiday Inn Express, with another 22 in the
pipeline, including voco, EVEN Hotels and Hotel Indigo.