Thailand-based Onyx Hospitality Group and JR
Kyushu Business Development (Thailand) Co. Ltd, an affiliate of
Kyushu Railway Company (JR Kyushu), have entered into a partnership for
the Shama Lakeview Asoke, a 429-key serviced apartments complex in
Following JR Kyushu’s purchase of the
existing serviced apartments property on Sukhumvit Soi 16 in
December 2017, the company has appointed Onyx Hospitality Group as
the hotel management service provider.
The launch of the property as Shama Lakeview Asoke
Bangkok is scheduled for 1 April 2018.
The project is the
first major investment in Thailand by JR Kyushu, and Onyx
Hospitality Group’s first collaboration with a Japanese
The property is just a short stroll to the Asoke
skytrain and Sukhumvit subway interchange stations, the Queen Sirikit National Convention Centre and the Benjakitti Park and
Lake also within walking distance.
Shama Lakeview Asoke will offer a wide range
of accommodation options from studio suites to three-bedroom
apartments in two towers, an all-day dining restaurant, pool deck
with lake views, golf practice range, fitness centre, kids’
playroom and a meeting room.
Parts of the property will undergo
refurbishment and enhancements throughout 2018 and 2019.
Toshihiko Aoyagi, President, JR
Kyushu, said, “The Shama Lakeview Asoke Bangkok project is a
crucial step as our first business engagement in Southeast Asia.
It is our great pleasure and honour to enter a strong and
long-lasting partnership with Onyx Hospitality Group, which has
one of the greatest experiences and most excellent track records
in hospitality in this region. The JR Kyushu group is determined
to continue with further growth and evolution, committed to
playing its part to towards making Kyushu, Japan and Asia more
dynamic, by accelerating our endeavours towards the real estate
businesses including hotels and serviced apartments in Southeast
Based in Bangkok, Onyx Hospitality Group has a
growing regional portfolio of 44 operating properties across three
core brands in eight countries. The group also has a robust development
pipeline of over 20 new properties in markets such as Australia,
Malaysia and Laos, and has set a target of having 99 hotels open
by 2024 as part of its journey towards being the best medium-sized
hospitality player in the region.
Douglas Martell, President
and CEO, Onyx Hospitality Group, said, “With this collaboration,
we are proud to be entering a partnership with JR Kyushu, one of
Japan’s leading corporations, to bring the Shama brand proposition
to life in this iconic property and city centre location. Shama
Lakeview Asoke Bangkok will be our largest Shama property by
number of apartments to date, and we are committed to the ongoing
growth and expansion of Shama as part of our journey towards
making Onyx the best medium-sized hospitality player in the
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