Northstar Travel has appointed Matt Yorke as
Chief Digital Officer.
Matt is charged with advancing Northstar’s
digital transformation, marketing services, digital product
development, custom content solutions, audience development,
customer data management, and digital media sales.
“I have known Matt for several years as one of
the most innovative and strategic leaders in the digital
transformation of media and information companies,” said Thomas
Kemp, Chairman & CEO of Northstar Travel Group. “We are very
pleased that Matt is joining us to continue the market leading
growth and digital transformation of Northstar.”
Immediately prior to joining Northstar, Matt
was SourceMedia’s Chief Marketing Officer, responsible for
marketing, product innovation, ad operations
and technology, and all media sales.
Prior to joining SourceMedia, he was Managing
Director of Business Development and Marketing with the global
media and marketing solutions agency, OMD.
Matt previously spent 15 years at IDG where he
held numerous senior positions, including CEO of IDG Global
Solutions and CEO of IDG Enterprise, tasked with transforming IDG
into a modern digital first media company.
“I have known Northstar, Tom Kemp, and the
management team for several years and have admired the leadership
of Northstar in one of the most dynamic and largest industries -
global travel and hospitality, I look forward to joining the
Northstar team and accelerating Northstar’s already successful
digital transformation,” Matt said.