TravelNewsAsia.com
Tue, 13 March 2018

Bangkok Airways Partners Borussia Dortmund

Bangkok Airways has partnered German football club, Borussia Dortmund.

The 2-year sponsorship deal with Borussia Dortmund will include numerous advertising and promotions in Thailand, Southeast Asia, China, Hong Kong, India and Bangladesh.

 Bangkok Airways together with Borussia Dortmund are also in talks with Sport Authority of Thailand (SAT) and the Thai FA for the possibility of initiating a special coaching program to implement Borussia Dortmund’s coaching expertise for Thailand’s national youth teams (U13, U15, U17 and U19) with the sponsorship of Bangkok Airways.

Bangkok Airways has partnered German football club, Borussia Dortmund. Click to enlarge.

Mr. Carsten Cramer, Chief Marketing Officer of Borussia Dortmund, said, “We are excited to partner with Bangkok Airways that have strengthened their award winning position over the last couple of years in Asia. Both of us we are ambitious and aspiring brands and are looking forward to introduce our cooperation across Bangkok Airways’ key markets.”

Bangkok Airways’ President, Mr.Puttipong Prasarttong-Osoth said, “We are so proud and excited to partner with Borussia Dortmund, eight-time German Champions. With Borussia Dortmund’s strong global brand presence and a huge fan base, we believe that it will strengthen Bangkok Airways’ brand image as Asia’s Boutique Airline as well as make the airline better known across Asia and Europe which are our main customer bases.”

The signing is also expected to also help promote tourism to Thailand through various advertising campaigns with Borussia Dortmund. 

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