American Airlines has appointed Janelle Anderson
as Vice President – Global Marketing.
Anderson will report to Kurt Stache, American's
Senior Vice President – Marketing, Loyalty and Sales.
In this role, Anderson will lead American's
global marketing efforts, including the development and
implementation of brand and marketing strategies across the entire
"We are creating a world-class experience for
our customers," said Stache. "Janelle has an exceptional track
record of driving large global brands with vision and results,
and, with her commitment to inspiring and supporting team members,
we are very fortunate to welcome her to our talented team."
Anderson joins American from PepsiCo with more
than 15 years of leadership and brand experience. In her most
recent role as vice president – Shopper Marketing, Anderson led
the cross-divisional marketing team for PepsiCo's three divisions
— Frito-Lay, Pepsi Beverages and Quaker.
While at PepsiCo, she
held a number of positions leading teams focused on building
marketing strategies, brand visioning and positioning as consumer
Anderson holds a Master of Business
Administration from the University of Michigan's Ross School of
Business and bachelor degrees in Arts and Business Administration
from the University of St. Thomas.
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