Marriott is set to open a further 5 properties in the UAE by year-end and
has unveiled a robust
development outlook for the next five years.
company has added six new properties and is scheduled to add five
more in the country – bringing its portfolio in the UAE to 59
properties and over 17,000 rooms across six Emirates by the end of
Two of the company’s openings this year feature regional
brand debuts – the eco-conscious Element Hotels brand, which
opened earlier this year in Dubai, and the Edition brand, which is
scheduled to open in Abu Dhabi later this year.
company plans to further enhance its footprint in the UAE with the
addition of more than 20 new properties in the next five years, a development pipeline
that could generate over
5,000 new jobs in the country.
“With a presence in the market
that dates back over three decades, we have witnessed and been a
part of the transformation of the UAE as one of the world’s most
dynamic travel destinations,” said Alex Kyriakidis, President and
Managing Director, Middle East and Africa, Marriott International.
“Our established and growing portfolio of hotels underscore the
substantial demand for our brands in this market. We remain very
optimistic about the UAE and continue to explore opportunities to
further amplify our growth in the country through new deal
signings and conversion opportunities.”
2018 has been a milestone year for Marriott
International in the UAE, with the company anticipating having
added a total of 11 properties and over 2,600 rooms by year-end.
The design-led Aloft Hotels made its debut in Dubai with three new
openings – Aloft Palm Jumeirah, Aloft Me’aisam and Aloft City
Centre Deira (pictured) – all within the first half of the year. The company
launched its eco-conscious Element Hotels brand in the region with the opening of Element Me’aisam. In the luxury space, the
Ritz-Carlton brand opened its fifth property in the UAE – The
Ritz-Carlton Ras Al Khaimah, Al Hamra Beach in Ras Al Khaimah. The
company also took over the operations of the Yas Island Hotel, which is scheduled to be flagged as a W Hotel early next year –
marking the debut of the brand in Abu Dhabi.
Building off the
momentum of the first nine months, the company is gearing up to
open five more properties by the end of the year. These include
the Courtyard by Marriott Al Barsha; Four Points by Sheraton
Sharjah – the company’s second property in Sharjah; Aloft Dubai
South – the first hotel to open in the Dubai South district; The
Abu Dhabi Edition; and W Dubai – The Palm.
While the company’s development pipeline highlights
solid growth for its upper-upscale and luxury portfolio, its
select-service brands represent over 70% of the development
pipeline for the UAE. The growth of its select-service portfolio,
which features brands such as Courtyard by Marriott, Aloft Hotels,
Element Hotels and Residence Inn by Marriott, is in line with the
UAE government’s efforts to expand the mid-scale segment in the
Increased Demand for High-End, Branded Residences
Marriott International recently announced that its global branded
residential portfolio is expected to grow by more than 70% in four
years as consumers increasingly seek residences in communities
that offer a convenient lifestyle, array of amenities and services
while real estate developers seek to differentiate and elevate
their products with trusted brands.
Across the Middle East and Africa, Marriott currently
operates three branded residential properties, including the
Bvlgari Residences in Dubai, and anticipates to more than double
its residential portfolio in the region with eight projects
scheduled to open by 2022.