The Australian Trade and Investment Commission (Austrade)
has selected STR to undertake its national accommodation data collection, the Australian Accommodation Monitor (AAM).
The collection will involve participation from hotels, motels and
serviced apartments in Australia’s capital cities and regional
In addition to collecting performance data, STR will
measure accommodation supply, assisting the Australian government
and industry in tracking progress toward their target of adding
20,000 rooms by 2020.
“One of the key elements of our
approach is that hotels and other accommodation providers who
participate in this programme will gain access to STR’s
unparalleled benchmarking insights,” said Matthew Burke, STR
regional manager, Pacific. “This not only ensures greater market
transparency for the Australian accommodation industry as a whole,
but also greater opportunities for accommodation providers across
the country to make better, data-driven business decisions.”
STR’s reporting of national and state information will be
provided free of charge on Tourism Research Australia’s website on
an annual basis, through to fee-based products offering users
highly specialised, higher frequency insights.
In addition to
STR’s monthly performance data, an annual release will be
published. Results from the AAM for the 2016-2017 financial year
will be published in July 2018. Annual results for subsequent
years will be available each October.
“We are thrilled to
have been selected to undertake this collection for the Australian
government,” said Robin Rossmann, managing director for STR. “By
leveraging our strong existing presence in Australia as well as
our industry-leading reporting methodologies, STR will provide the
Australian government, accommodation operators and industry
stakeholders with enhanced insights on performance and
development, ultimately helping this sector continue growing.”