Turismo de Portugal has become a Destination
Partner of the World Travel & Tourism Council (WTTC).
Turismo de Portugal joins
Visit California, NYC & Company, Las Vegas Convention &
Visitor Authority, and Ras Al Khaimah Tourism Development
Authority as WTTC's fifth Destination Partner in five months.
Turismo de Portugal is also WTTC’s first formal
affiliation with a Destination Partner based in Europe.
The Destination Partner membership category was
created to amplify the voice of major National Tourism
Organisations and Destination Management
Organisations from across the globe, and will try to
tackle issues within the travel and tourism sector such as
overcrowding, overtourism and crisis preparedness.
Gloria Guevara, President and CEO, WTTC, said, “Portugal is a well-established destination with
its travel and tourism sector boasting a growth rate that is three
times faster than the country’s economy as a whole. Indeed,
Portugal’s sector is healthy and growing. According to WTTC, in
2017, tourism contributed 17% to Portugal’s GDP and supported 1 in
5 of all jobs there.The inclusion of Turismo de Portugal
as a Destination Partner helps to broaden WTTC’s representation of
the global travel and tourism sector, allowing us to more
effectively advocate for tourism actors and key issues worldwide.”
Luis Araújo, President, Turismo de Portugal serves as President of Turismo de
Portugal, the country’s national authority responsible for the
promotion and development of tourism. Mr. Araújo was appointed
President of Turismo de Portugal in 2016 following a varied career
in law and government both in Portugal and Latin America. In his
current role, Mr. Araújo is responsible for promoting the
Portuguese brand, attracting sector investments, and overseeing
training provisions of Travel & Tourism workers in Portugal.
Luis Araújo said, “I am delighted to formally join the
WTTC as a Destination Partner, and am wholly confident that this
newfound partnership will be a great one for tourism in Portugal,
strengthening our travel network and knowledge-sharing
opportunities. Our recent collaboration at the Europe Leaders
Forum led to a dynamic, thoughtful, and truly special event, which
makes me hopeful for our new partnership and future ventures.”