Anna Hayward, Aucklandís Convention Bureau
Manager has received the 2018 Conventions and Incentives New
Zealand (CINZ) Outstanding Contributor Award.
Anna has been managing the Auckland Convention
Bureau (ACB), part of the Destination division of Auckland
Tourism, Events and Economic Development (ATEED), for the past 11
years, and has played a key role in establishing the convention bureau
activities for Auckland.
ďAnna is passionate about ensuring Auckland is
positioned as a truly international city when conference
organisers are considering their options. Her wealth of experience
has ensured that business event planners create unforgettable
legacy events in Auckland. She has made a major contribution to
putting New Zealand on the world map as a serious business events
destination,Ē said CINZ Chief Executive Sue Sullivan.
Anna has also been a significant contributor to
the industry through her activities as a Board member of the New
Zealand Chapter of the Society for Incentive Travel Excellence
(SITE), and Chair of the New Zealand Convention Bureaux (NZCB).
Over the years, Anna has driven a substantial
increase in growth and market share for Auckland. Since managing
the bureau, she has led the team in conjunction with ACB members
and industry partners to secure in excess of $200m worth of
business events into Auckland, launched the Auckland Advocate
Alliance programme (the first Business Events Ambassador Programme
of its kind in New Zealand) and formed the Auckland International
Business Events Advisory Group (AIBEAG), a group of world-leading
experts to support ACB in providing strategic guidance and
The annual CINZ Outstanding Achievement Award
honours an industry person who has shown real commitment over many
years to the sector, both domestically and internationally. The
recipient is recognised for working collaboratively, having a
strong voice, taking a holistic approach and most importantly,
The CINZ Outstanding Contributor Award is
sponsored by industry mentor, David Hall and Jane Hunter of
Hunterís Wines, who gifts a case of award-winning wine to the
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