The UNWTO has appointed Lionel Messi as an
Ambassador for Responsible Tourism.
Messi has won a total of 30 titles with F.C.
Barcelona, including eight Spanish Leagues, four Champion Leagues
and five King’s Cups of Spain.
He is also the first football player in history
to win five Ballon D´Or - the first four won consecutively, and
four European Golden Shoes.
“During my travels I have had the opportunity to
know other cultures and societies as well as others ways to see
the world and this is very enriching. The World Tourism
Organization as a specialized agency of the United Nations works
to make tourism a source of development and I am happy I can join
this mission of promoting responsible tourism,” said Lionel Messi.
Lionel Messi joins the Spanish football player
Fernando Hierro and the Spanish coach Vicente del Bosque as
Ambassadors for Responsible Tourism
UNWTO Secretary-General, Zurab Pololikashvili,
said, “Messi is a unique sportsman and an example of how willpower
and constant work yield good results. It is a great honour to have
Messi joining UNWTO and other well-known personalities in
promoting the positive values and benefits that tourism
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