Known as the “Golden Week”, China's week-long
National Day holiday (1-7 October 2018) has seen the greatest
growth in flight bookings from Japan, the United States and
Australia to China, according to analysis conducted by Travelport,
a leading travel commerce platform.
In addition to these three countries, others
increasingly impacted by China’s Golden Week holiday include Hong
Kong, Cambodia, United Kingdom, Turkey, Philippines,
Germany and Vietnam. All of them have seen comparatively large
growth in flight bookings to China for the period of Golden Week.
Ming Foong, Regional Managing Director of Asia
at Travelport, said, “Most locations listed have been
long-term tourist hotspots for Chinese outbound travellers. The
reciprocal growth in flight bookings to China for the Golden Week
period demonstrates the market’s continuing attraction and its
strong airline capacity satisfying the demands of the busiest
travel season of China. We also cannot neglect the increasing
business and tourist appeal of China’s Golden Week to travellers
from these markets. The flow of holiday travellers goes two ways.”
Flight bookings made in Japan to China for 1-7
October through all global distribution systems (GDS) increased by
8,853, up 37.5% compared to the same period in 2017.
in the United States to China rose by 4,772 (+18.9%) and in
Australia by 2,537 (+29.9%).
Among the other markets, inbound flight bookings
to China for the Golden Week period has almost doubled in Cambodia
(+136.9%) and Turkey (+100%).
“The impact of Golden Week has gone far beyond
the borders of China and exerted great influence on the other
parts of the world,” Ming added. “Travel agents, airlines and other
industry players should capitalize on this phenomenal opportunity.
At Travelport, we are poised to support such growth efforts with
data analytics offerings, mobile solutions and the other
technological advances. Airlines can also consider solutions such
as Rich Content and Branding to add depth to their product’s
visual display to travel agents, improving merchandising, content
details and parity for better differentiation and securing a