The Tourism Authority of Thailand (TAT) has
launched a WeChat ‘Visit Thailand’ application for
The app allows those in China, or Thailand, to ask for tourist information and
assistance 24 hours a day by sending a simple text message to the
application help desk. Users can also book
accommodation and shop online.
The TAT’s information support network already
includes its 1672 Call Centre and the online TAT Contact Centre,
both of which are available in Mandarin Chinese.
Yuthasak Supasorn, TAT Governor, said, “The Chinese travel
market is cut off and very different. It is vital, as the
country’s whole online ecosystem is effectively the largest closed
‘intranet’ in the world. WeChat ‘Visit Thailand’ levels the
playing field, giving Chinese tourists a preferred communication
tool they trust in their native Mandarin dialect.”
China is Thailand’s largest tourist
source market with the country welcoming 8.8 million Chinese
visitors generating 430 million Baht in revenue in 2016. This
number is expected to grow to nine million tourists this year and
generate over 480 million Baht in revenue.
From January to
July 2017 Thailand received 20.41 million visitors (+4.47%)
who generated 1.03 trillion Baht (+6.07%). Of that total, 5.65
million were Chinese tourists generating 290 million Baht
representing Thailand’s top inbound market for both arrivals and
WeChat is currently China’s most popular social media application
with 889 million active users. The figure looks set to grow as
according to the China Internet Network Information Centre there
were 731 million Internet users in 2016, or 53.1% of the total
population. The number of internet users on mobile devices
increased from 620 million in 2015 to 695 million in 2016.
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