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Thu, 3 Aug 2017

LGs Next Flagship Smartphone to Feature Plastic OLED FullVision Display

LGs next flagship smartphone will feature a plastic OLED FullVision display.

 Beyond their slim profile and excellent visuals, OLED displays in smartphones are ideal for VR applications, one of the key growth areas in the smartphone industry.

Expertise in OLED has long been a core competency of LG, and the technology has always been seen as a potential value-add for smartphones, said Juno Cho, president of LG Electronics Mobile Communications Company. With competition in the global smartphone space fiercer now than ever, we felt that this was the right time to reintroduce OLED displays in our mobile products.

With consumers seeking bigger displays but eschewing larger phones that are uncomfortable to hold in one hand, LGs FullVision display is a key contributor in the trend toward minimized bezels in smartphones.

Because the screen in the upcoming smartphone will be based on plastic OLED technology - also known as P-OLED - the edges can be curved to allow for a more ergonomic design and a better feel in the hand..

 At six inches, the OLED FullVision display will be LGs largest in four years while the actual body will be smaller than last years LG V20. As the upper and lower bezels have been reduced by 20 and 50% when compared to the V20, the LG logo has been moved from the bottom of the display to the back of the phone to maximize viewable screen space.

The FullVision displays immersive and expansive visual experience is enhanced on the 4.15 million pixels of the QHD+ (1440 x 2880) OLED screen. The image quality is achieved via emissive OLED technology which reproduces black and colors with greater accuracy across a wider color spectrum. LG says that visuals on the OLED display deliver 148% of the sRGB color space for digital images and 109% of the DCI-P32 color space for digital cinema. Another intrinsic advantage of OLED technology is operational response time, which is tens of times faster than LCD. This accelerated response time effectively eliminates afterimages, an important consideration for action movies and VR. And with support for HDR10, watching compatible movies and videos on this display offers a whole new mobile experience.

Because the screen in the upcoming smartphone will be based on plastic OLED technology - also known as P-OLED - the edges can be curved to allow for a more ergonomic design and a better feel in the hand.

 P-OLED is created by placing pixels on a plastic substrate which is much stronger than a glass base. Whats more, the display is protected by Corning Gorilla Glass 5 that incorporates shatter-resistant technology, while encapsulation significantly reduces oxidation of the pixels and LGs pixel-scanning technology allows for less energy to be applied to each pixel, also saving battery power.

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