Passengers at Dubai International
(DXB) can now enjoy free movies and TV shows before their flights,
thanks to a partnership between Dubai Airports and regional
content provider ICFLIX.
The initiative combines DXB's
free Wi-Fi experience, 'Wow-Fi', with ICFLIX's
video-on-demand service, allowing passengers to
stream the latest Hollywood, Bollywood and Jazwood (Arabic)
content to their smartphones and laptops.
Content on ICFLIX is available in three languages: Arabic, English
This is the
latest in a series of bespoke concepts to be rolled out by Dubai
Airports in recent months including Wow-Fi, artDXB, the first
Jones the Grocer in an airport and a brand-new sleep lounge 'sleep
'n fly', with several other major projects in the pipeline.
"Dubai Airports is on a mission to engage more directly with
our customers, and transform the airport experience for millions
of travellers each month," said Eugene Barry, Executive Vice
President of Dubai Airports' Commercial and Communications Group.
"We intend to lead the practical
application of available digital tools to exceed customer
expectations, across multiple points of their journey at our
airports, and including demands for more variety within the
airport experience. Our continued investment in a superior Wi-Fi
product (Wow-Fi) has ensured that our customers are connected with
a free and fast service, and now we aim to enrich that platform
with managed content and relevant messaging. Thanks to our
partnership with ICFLIX, travellers at DXB can now enjoy a wide
range of streamed entertainment before and between flights, and
this is a service which is completely free of charge to users. We
are delighted with this new addition to our consumer strategy, and
look forward to evaluating its impact."
The video-on-demand service is complimentary to all
DXB passengers for an initial trial period of two months.
Following this trial, Dubai Airports and ICFLIX have said that
they will assess
customer feedback and options for future services.
"Our mission is to deliver the best
online entertainment value, selection and experience to a
worldwide subscriber base by providing Jazwood (Arabic), Bollywood
and Hollywood content in one place. Today we just expanded that
potential customer base by 90 million people so we are absolutely
delighted with the deal and excited by the opportunity it
provides," said Carlos Tibi, Founder and CEO, ICFLIX.
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