InterContinental Hotels Group has signed a
300-room Holiday Inn Express hotel in Seoul, South Korea.
The new-build Holiday Inn Express Seoul Hongdae,
in partnership with the hotel’s major investor JEJUair, will be
part of Hongdae’s largest mixed-use development, featuring a
retail mall, extensive dining options and an office tower.
Situated at the main junction of Hongdae
just a short drive or subway ride from the Yeouido Business
District and Gangnam Business District, the hotel will sit atop
both the Hongdae subway station and the Airport Express rail that
leads to both Gimpo and Incheon airports.
Hongdae, which is short for ‘Hong-Ik
University’, is one of Korea’s largest arts, culture and
architecture universities and the vibrant campus town is home to
bustling walking streets, restaurants, bars, boutiques, night
clubs and unique cafes.
Over the last decade, South Korea has enjoyed a
steady growth in international arrival numbers – thanks in part to
the rising popularity of Korean culture, music and dramas
worldwide. As a key destination for business and leisure
travellers alike, Seoul received almost 80 per cent of the
country’s 17.2 million visitors last year.
Rajit Sukumaran, Chief Development Officer AMEA,
IHG said “The strong demand for quality, yet affordable
accommodation in the capital city, represents an excellent
opportunity for us to expand our select service presence here with
our Holiday Inn Express brand.”
“The lively ‘university town’ subculture at
Hongdae, coupled with easy access to the business districts, makes
the area an attractive choice for business and leisure guests
alike. We look forward to working with our partner, JEJUair,
meeting the needs of smart travellers offering exactly what they
need and more where it matters” he added.
The hotel’s major investor is JEJUair, South
Korea’s largest low-cost carrier and a member of the
well-established conglomerate, Aekyung Group (AK Group). The group
is seeking out synergies between JEJUair and their hotel and
retail businesses, and has plans to expand its hotel portfolio
Commenting on the partnership, Ken Choi, Chief
Executive Officer, JEJUair said, “As one of the fastest-growing
hotel brands, Holiday Inn Express is known for providing
comfortable accommodation in some of the best and most convenient
locations. Hongdae enjoys growing prominence as one of Seoul’s
most vibrant tourist hotspots, and we are delighted to work with
IHG to expand our hospitality portfolio here with Holiday Inn
Express Seoul Hongdae. We are confident that the hotel will be
well-received when it opens in 2018.”
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Holiday Inn Express.