Hard Rock International has signed a deal to
expand its hotel portfolio to the Swiss Alps.
Working in collaboration with
International Hospitality Service AG (IHS), the owner of Spenglers
Hotel and Holsboer Residences in Davos, the Hard Rock Hotel Davos
is scheduled to officially open in December 2017.
Transforming the 130-year-old building, which
houses the recently renovated Spenglers Hotel Davos with a new
spa and soft design touches, Hard Rock Hotel Davos will give
tribute to the building’s rich history of honoring Dr.
Alexander Spengler and Willem Jan Holsboer – both pioneers in
their respective fields.
As Davos became famous for the medical
benefits its high altitude climate provided, Dr. Spengler was
the first person to open a people’s sanatorium, while Holsboer
developed the plans for the railway line to Davos.
renovated last year, the historic luxury boutique hotel will
further continue its modern conversion by evolving into a
music-inspired city escape with memorabilia adorning the walls of
“As Hard Rock continues to grow
globally, the brand targets expansion in influential cities and
resort destinations around the world, especially in Europe,”
said Dale Hipsh, senior vice president of hotels for Hard
Rock International. “Famed for its pristine climate, cultural
offerings and vibrant entertainment scene, Davos is a
distinguished destination that draws in tourists from all over. We
feel Davos aligns perfectly with the brand and are thrilled to
bring the Hard Rock Hotels experience to the region.”
The upcoming Hard Rock Hotel Davos is located in the heart of the town, providing easy
access to popular attractions. The property is positioned close
to the train station, which is easily accessible from Zurich,
and also provides guests convenient access to nearby boutiques and
dining options. The hotel is also walking distance from ski
lifts and museums, as well as the city’s convention center, golf
course, renowned Vaillant Arena, home to the professional Swiss
ice hockey club, Hockey Club Davos, and where the Spengler Cup
is played every year.
“We are very pleased to welcome the
Hard Rock Hotel team in Davos,” says Alessandro Lardi,
president of the Board of Directors of international Hospitality
Service AG. “We launched our hotel and residence complex in
2016 and since then have been looking for a strong renowned brand
for our properties. The high caliber of the Hard Rock
International brand ensures that both Spenglers Hotel and
Holsboer Residences – soon to run under the Hard Rock brand – will
benefit from the professional expertise and unique music
solutions that Hard Rock International offers, combined with style
and the region’s culture.”
Catering to both business and leisure travelers,
Hard Rock Hotel Davos will feature 111 rooms, including 31 serviced one to three-bedroom apartments. In addition to three
conference rooms for dynamic meeting space, an on-site, historic
chapel will also be available for booking, containing a modern
sound system, natural acoustics, fully functioning organ and
adaptable lighting, ideal for banquets, weddings, private
concerts and events.
For those looking to hit the slopes, the
hotel will also offer guests a ski room where they can store
equipment and gear.
Delectable food and beverage options
will be available on-site, such as an existing three-meal
restaurant, a local hot spot complete with a picturesque terrace
located on the first floor. The restaurant will also provide a
high-end lobby bar and private bar, perfect for
private dining and tastings. The hotel will also offer an
exclusive rooftop bar, providing
360-degree views of the mountains and city.
In addition, the property will boast a wellness center, including a Body Rock workout facility and a
Rock Spa, complete with the music-infused Rhythm & Motion spa
menu, five treatment rooms and a yoga studio.
co-founder of VIYM, financial and hospitality consult on the deal,
said, “As a hospitality investor with a long-standing track
record, I believe Davos provides unique opportunities for both
hoteliers and tourists, as it has a lot to offer to its business
and leisure guests in any given season. Therefore, on behalf of
our investors in this hospitality asset, I trust this franchise
will allow both IHS and Hard Rock International to build a
successful and profitable resort, attractive to new guests,
including those already loyal to the Hard Rock brand.”