ANA is to expand its existing sake service in
First, Business and Premium Economy Class to Economy class
From 1 September 2017, ANA will offer
economy class passengers on international flights with Ichinokura
Tokubetsu Junmai Sake Dry from the renowned Ichinokura brewery.
By expanding the service to passengers in Economy Class, the
airline is not only allowing more passengers to enjoy
the rich flavors of this delicious beverage, but also
contributing to the promotion of Japan's proud sake culture both
overseas and domestically.
"Sake is popular in
Japan and in many countries around the world. In recent years,
many of our passengers have been asking us to serve sake in
Economy Class," said Yuzo Hara, Vice President of Products &
Services Strategy, ANA. "The number of international visitors to
Japan is increasing, and this trend is expected to continue, as
Japan hosts a number of international events such as the Olympic
and Paralympic Games in Tokyo in 2020. Being Japan's only 5-star
airline, we want to give all our passengers around the world the
opportunity to try quality sake. We hope that our passengers will
pair the sake with their meals on board ANA flights, for a full
Japanese gastronomic experience. The Ichinokura brewery is famous
for carefully brewing high-quality sake using a blend of tradition
mixed with innovation, which are two of the values we share at
Ichinokura Tokubetsu Junmai Sake Dry is brewed from Sasanishiki and Kura no Hana, two varieties of rice from Miyagi
Prefecture, the home of Ichinokura.
Ichinokura brewery was founded in 1973 through the
merger and incorporation of four of the oldest breweries in Miyagi Prefecture, Japan.