InterContinental Hotels Group has partnered with
SAMHI to rebrand approximately 2,000 rooms (operating and under
construction) within its India hotel portfolio, to Holiday Inn
The portfolio comprises 14 hotels,
including 10 open hotels across key cities such as Ahmedabad,
Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata, and Mumbai. The
additional four hotels are under construction.
The signing sees
IHG grow its pipeline to 41 hotels, positioning IHG as one of the
largest players in India’s growing midscale hotel market.
All hotels in the portfolio will be closed while
they are being refurbished and upgraded with the latest design
directives, to ensure the portfolio is fully representative of the
Holiday Inn Express brand globally.
Ashish Jakhanwala, MD & CEO, SAMHI said, “We believe that the
re-positioning and rebranding of more than 1,900 rooms to Holiday
Inn Express will be the largest such exercise in India’s
hospitality sector to date. This landmark collaboration will help
us to further strengthen our hospitality portfolio in the
The partnership has strengthened IHG’s presence
across India, with the newly signed hotels located across 11 key
cities, resulting in 90% of the Holiday Inn Express
portfolio being concentrated in Tier 1 cities.
Vice President, Development, South West Asia, IHG said, “This is a
significant move towards establishing IHG as a leading player in
the midscale hotel segment in India ... The Holiday Inn Express brand, in
combination with IHG’s strong distribution systems, preferred
brands, top revenue management tools, best-in-class loyalty
program, and constant focus on training and empowering employees,
will ensure our joint success.”
IHG currently has 30 hotels operating across
four brands in India, including InterContinental, Crowne Plaza,
Holiday Inn and Holiday Inn Express, with a further 33 in the
development pipeline. The SAMHI signing with see another 14 hotels
added to the development pipeline.
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