The Tourism Authority
of Thailand is in Tokyo this week to promote the Kingdom at Tourism Expo Japan
2017 (TEJ), the country’s largest trade event being held 21-24
Formerly known as the JATA Tourism Expo, the trade show will this year
have 2,130 booths from over 130 countries and regions. Some 678
sellers and 313 buyers are scheduled to attend. The show is
expected to attract 50,000 trade visitors and 136,000 consumers.
Thailand welcomed 1.4 million visitors from
Japan in 2016, a 5% increase over 2016.
In January-August 2017, Japanese arrivals to
Thailand totalled 890,317, up 6.07% over the same period of 2016.
TAT expects the total number of Japanese arrivals to hit 1.5
million this year, generating tourism income of around 214 billion
Yen (65 billion Baht).
At TEJ 2017, the 108 sqm Thai pavilion will bear the theme
of ‘Local Experience’ and ‘Women Travelling to Thailand’.
Thai exhibitors in the Thai pavilion include Asiatique the
Riverfront, Blue Elephant Cooking School and Restaurant, Urbana
Hospitality, Ramada Plaza Menam Riverside Bangkok, King Power
International, The ASHLEE hotels – Patong Phuket, Thai Airways
International, Olonade Travel Thailand, Mae Jo Golf Club and
Resort, and the Duangtawan Hotel. Other Thai private sector
companies are represented independently.
Trade and public visitors to the pavilion will
be treated to cultural performances including massage of
anchorite, Thai classical dance, a demonstration of Thai boxing,
Thai food, quiz games, and photo shooting with Happy Chan.
TAT will launch “Meet the NEW Thailand” campaign
by changing the image of Thailand in the Japanese market as a
destination for females, youth, working groups, and first visitors
through Japanese idol group “Nogizaka 46”. A workshop on targeting
the female market will also be organised.
Yuthasak Supasorn said, “TAT is seeking to attract more middle
to high-end visitors by targeting first-time visitors, as well as
university students and newly working women. Also we are expanding
the activities and range of Thai destinations of interest to
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