Zaplox, a market innovator of mobile key
services for the global hotel industry, has strengthened its
management team with the appointment of two C-level executives to
newly created positions.
Hotel technology industry veteran Eric Michélsen has been tapped as chief technical officer (CTO) and
Pernilla Brodd has been named chief marketing officer (CMO).
solid experience in introducing software solutions in various
industries and proven expertise in the hospitality technology and
access/security sectors, Michélsen joins the Zaplox team as CTO.
He brings with him many years of industry experience, having
served in several executive level roles, including as CTO at Assa
"We are adding resources in two key business
areas as planned," said Magnus Friberg, CEO at Zaplox. "Based on
growing customer needs, we are further developing our service
offering and we continue to build our brand in a way that supports
our sales, both short term and long term. Both Eric and Pernilla
have the background and the competencies needed to help take
Zaplox to the next level and expand our global footprint."
As the company's new CMO, Brodd brings
extensive experience in brand building and strategy, with several
years of success in expansive global sales initiatives and
significant growth at software companies such as InRiver and
Providing a comprehensive platform developed specifically for
the global hospitality industry, Zaplox aims to help hoteliers implement a complete mobile guest journey. The platform
includes mobile check-in, mobile key and mobile check-out, as well
as access to guest services and special promotions that are
designed to assist the property in maximizing revenue.