TravelNewsAsia.com
Thu, 19 January 2017

Ascott Signs Six New Serviced Apartments in China

Ascott has signed contracts to manage six properties with more than 1,200 apartment units in China.

 The new properties entrench Ascotts presence in Changsha, Shenzhen, Tianjin and Wuhan, while extending its footprint to two more cities Handan and Xuzhou.

Mr Tan Tze Shang, Ascotts newly appointed Managing Director for China, said, To ride on the growth in demand for international-class serviced residences as we work towards our goal of 20,000 units in China by 2020, we will expand our management and franchise business through our established Ascott, Citadines and Somerset brands, Tujia Somerset, as well as our newly unveiled lyf brand designed for and managed by millennials. We will also look out for investments opportunities in the first tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, as well as in provincial capitals like Wuhan and Hangzhou.

Ascott Xiangjiang FFC Changsha

In China, Ascott is one of the leading international serviced residence owner-operators with more than 17,300 units in 96 properties across 27 cities.

 Of the six new serviced residences secured, Citadines Sunhope e-Metro Shenzhen, Ascotts largest property in China, is slated to open this year. Citadines Qingshan SCPG Centre Wuhan and Tujia Somerset Jundu Tianjin are scheduled to open next year while Ascott Xiangjiang FFC Changsha, Citadines Yunlong Lake Xuzhou and Tujia Somerset Congtai Handan will start operations from 2019.

 Last year, Ascott opened 14 properties in China, adding over 2,000 units to its portfolio.

Ascott Xiangjiang FFC Changsha (opening 2019)

The first premier Ascott-branded serviced residence in Changsha will be located in the heart of the Central Business District. It will be part of an integrated development that comprises offices and a shopping mall managed by CapitaLand Mall Asia. The property is surrounded by banks and financial institutions and a 30-minute drive from Changsha Railway Station, close to scenic lakes, parks and museums. Ascott Xiangjiang FFC Changsha will offer 180 units, ranging from studios, one to three-bedroom apartments and facilities include a gymnasium, meeting room, residents lounge and childrens playroom.

Citadines Sunhope e-Metro Shenzhen (opening 2017)

With 479 units, Citadines Sunhope e-Metro Shenzhen is Ascotts largest property in China. The serviced residence is part of an integrated project with office and retail components. It is conveniently located within a five-minute walk from the metro station and a 10-minute drive from the Central Business District. Citadines Sunhope e-Metro Shenzhen will have studio, one-bedroom and two-bedroom apartments, as well as facilities such as a fitness centre, swimming pool and breakfast lounge.

 Citadines Qingshan SCPG Centre Wuhan (opening 2018)

Citadines Qingshan SCPG Centre Wuhan is situated within an integrated development that also houses offices and a shopping mall. The serviced residence offers guests easy access to a wide range of amenities such as schools, retail outlets and hospitals. The Citadines property is located right next to the Heping Park metro station, estimated to start operations in 2020, and a 15-minute drive from Wuhan Railway Station. Guests will also enjoy a birds eye view of the nearby Heping park. The serviced residence will offer 110 units of studios and one-bedroom apartments. Facilities include a fitness centre, meeting room, breakfast lounge and launderette.

Citadines Yunlong Lake Xuzhou (opening 2019)

The 113-unit serviced residence is located at the intersection of the Central Business District and the citys well-known Yunlong Lake in Xuzhou, one of Chinas key transportation hubs. Part of an integrated development which comprises a shopping mall, the serviced residence is right next to the upcoming metro station (Line 5), expected to be opened in 2022. It is also a 15-minute drive from Xuzhou Railway Station. The property will have one- and two-bedroom apartments, as well as facilities such as a breakfast room, fitness centre, residents lounge and children's playroom.

Tujia Somerset Properties

The two new properties are located in bustling city centres in Handan and Tianjin. The 135-unit Tujia Somerset Jundu Tianjin is scheduled to welcome guests in 2018 while the 200-unit Tujia Somerset Congtai Handan is due to open in 2019. Both properties are close to metro stations, attractions, shopping malls, schools and parks. The serviced residences will have 24-hour reception and security. Apartments are equipped with kitchenettes and laundry facilities and guests can choose from studios to three-bedroom units. The properties will also have facilities such as breakfast areas, meeting rooms, gymnasiums and a swimming pool.

 Ascott crossed the 50,000-unit milestone last year, and there will be no let-up in our efforts to build up Ascotts global scale and accelerate our growth in 2017. By expanding our network, the management fees we get over time will strengthen Ascotts earnings profile to deliver sustainable returns and drive return on equity. We clinched a record 10,000 units in 2016 and this is expected to contribute S$25 million to S$30 million of fee income to Ascott annually as the properties progressively open and stabilise. As we expand across our different brands to offer more accommodation choices and tailored experiences to our customers internationally, we are confident of achieving our global target of 80,000 units by 2020, said Mr Lee Chee Koon, Ascotts Chief Executive Officer (CEO). In addition to management contracts, we will continue to seek acquisitions and franchises. We will also look at ways to strengthen our edge by transforming Ascotts business, and forming strategic alliances with leading tech-players, property developers and capital partners. Having greater scale gives us a stronger negotiating power with partners and vendors. It will also enable us to better invest in capabilities such as technologies and new systems to enhance our competitiveness.

Ascott will open more than 30 properties worldwide this year, of which 16 will be in China.

See also: Ascotts Brands and Expansion Plans for Philippines and Thailand - HD Video Interview.

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