British Airways has launched a new service at
London Heathrow called Premium Transfer Drive.
The new scheme applies to customers
travelling on an UK domestic flight, who are connecting on to
either a short-haul flight in Club Europe, a long-haul service in
Club World (long haul business class) or First, or who are Silver
or Gold Executive Club members.
British Airways’ team at
Heathrow will track these customers, and where there’s a risk they
will miss their connection, will provide an ‘airside’ car transfer
between one flight and the next.
They will also send a
message to the inbound aircraft, so the cabin crew can inform the
customer that a car will be waiting to transfer them, thereby
alleviating any stress or worry.
“Missing a connection is one of the most
stressful situations a customer can experience, so helping them
through that journey and keeping them informed is critical. The
new premium transfer service will enable us to identify customers
who are at risk of missing their onward flight, and proactively
arrange to collect them by car, whisking them directly to their
next flight,” said Carolina Martinoli,
British Airways’ Director of Brand and Customer Experience. “We’re already receiving great customer feedback from
customers who have benefitted from the new service and as WiFi is
introduced on our aircraft, we’ll also be able to use that to
communicate directly with customers about their onward flight.”
British Airways customers can look forward to
the latest generation Wi-Fi across British Airways’ long-haul and
short-haul fleets over the next two years.