Thanks to an increase in
marketing budgets and a shift in Israel’s international marketing
policy, Israel has reported its busiest month for incoming tourism
In April 2017 Israel welcomed nearly 350,000 tourist
arrivals, an increase of almost 40% on April 2015.
From January to April 2017, about 1.09 million
tourist entries were recorded, an increase of 26% on the same
period in 2016 (850,000).
964,000 tourists arrived by air, 24%
more than the same period in 2016.
Tourism Minister Yariv Levin said, “When there
is clear policy, we see results. Every month, we are witnessing
exceptional statistics that illustrate the progress we are
spearheading in the tourism industry and its tremendous
contribution to the Israeli economy and workforce. This important
and exciting milestone is part of a positive trend that has been
taking place over the last half year or more. I hope and believe
that, with hard work, we will continue to reap the benefits of
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