The Tourism Authority of Thailand (TAT) is
arranging a one-day tourism seminar to be held concurrently with
the Thailand Travel Mart Plus (TTM+) 2017 which will take place
from 14-16 June in Chiang Mai.
The forum, scheduled for 16 June, is
being organised with the objective of strengthening the
competitiveness of the Thai tourism industry.
Yuthasak Supasorn, TAT Governor said, “This seminar
forms part of the TAT Academy’s mission to help enhance Thai
tourism personnel and market competitiveness as well as to attract
a new workforce for this growing industry. Sessions are carefully planned to ensure useful learning and knowledge sharing
opportunities from senior tourism officials and experienced
hospitality professionals. At the end of this one-day event, we
hope participants will learn new perspectives in the field of
tourism and travel in the digital era within the Royal Thai
Government’s Thailand 4.0 smart-economy framework.”
seminar will take place at the same venue at the TTM+ 2017, which
is at the Chiang Mai International Exhibition and Convention
Centre (CMECC), from 08.00-16.30 hrs. It is expected to attract at
least 500 participants comprising three groups – tourism and
hospitality personnel, academic professionals, and college and
university students from northern Thailand.
sessions will include a keynote address by Mr. Yuthasak Supasorn,
TAT Governor, on Thailand’s Tourism 4.0, followed by a special
presentation by Mr. Tirasan Sajatsapas, Advisor to Thailand’s
Minister of Tourism and Sports, on Digital Marketing.
afternoon sessions are specially arranged for each of the three
groups of participants.
The tourism and hospitality
personnel will have the chance to learn top tips on hospitality
sales and marketing from two of Thailand’s experts in the field:
Ms. Prachoom Tantiprasertsuk, Dusit International’s Vice President
of Sales, and Mr. Supodcha Swetiyaram, Gassan Legacy Golf Club’s
Director of Sales and Marketing.
Meanwhile, the academic
professionals will get the chance to broaden their knowledge on
destination marketing from Mrs. Sujitra Jongchansitto, TAT Deputy
Governor for Domestic Marketing, on how Thailand successfully
entices Thais to travel domestically, and from Mr. Tanes Petsuwan,
TAT Deputy Governor for International Marketing – Europe, Africa,
Middle East and Americas, on ‘The Link’ partnership marketing
Wrapping up the day for both groups will be a
presentation by Mr. Noppadon Pakprot, TAT Deputy Governor for
Tourism Products and Business, on TAT’s latest innovative and
creative tourism products for local experiences.
college and university students, they will be able to learn about
some of the many employment opportunities that are available in
the field of travel and tourism. These include the cruise business
by Mr. Wattana Choksuvanich, Managing Director of EAS Maritime
Agencies (Thailand); hotel business by Mr. Danny K. Sukomol,
Deputy Managing Director of Santhiya Resort and Spa; and the MICE
(meetings, incentives, conventions, and exhibitions) industry by
Ms. Nichapa Yoswee of the Thailand Convention and Exhibition
In addition, participants will get the
chance to learn more about marketing information and market
research done by the TAT Intelligence Centre from 2002 to present.
The TAT Academy will also have a booth displaying its works and
Mr. Charun Ohnmee, TAT’s Advisor and the project
manager, said, “This seminar is designed to provide new
perspectives in tourism academic for our audiences. It will be
very productive for those who are in the tourism industry.”
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