PATA's Early Edition report shows an annual
increase of 3% in foreign arrivals into 47 Asia Pacific
destinations for 2016 to record an aggregate inbound count of
close to 600 million.
Despite the significant challenges being faced
by Turkey's tourism sector the annual net increase in arrivals
into the Asia Pacific region was still strong, adding close to 18
million additional arrivals to its total foreign inbound count
Seventeen of those destinations had double-digit
growth rates ranging from more than 30% for Nepal and Korea
(ROK) and over 20% for each of Mongolia, Japan and Vietnam.
Growth was once again uneven with seven Asia Pacific reporting
contractions in foreign arrivals in 2016 compared to 2015.
The strongest destination sub-regions for annual
growth between 2015 and 2016 were South America with an annual
increase of over 13%, Oceania with a gain of more than 11% and South Asia with close to 10% growth.
Across the three major regions within Asia
Pacific, Asia was the front runner for foreign arrivals by volume
with almost 436 million international arrivals (70%), followed by
the Americas with close to 147 million arrivals (34%) and the
Pacific with 24.5 million international arrivals (12%).
Intra-regional travel flows were extremely
strong for Asia and the Americas with 94% and 78%
respectively of their inbound volumes arising from within the same
The Pacific was the only destination region to see the
majority of its arrivals come from outside that region; more than
52% of foreign arrivals into the Pacific in 2016 came from
Asia as opposed to the Pacific which generated 32% of the
inbound arrivals to that region.
Origin markets in Northeast Asia were the
largest generators of absolute volumes into Asia Pacific in 2016,
led by China and Hong Kong SAR which generated 108.5 million and
93.7 million arrivals respectively. These were supported by Macau
SAR, which generated 24.4 million arrivals as well as Korea (ROK)
with 23.2 million, Japan with 20.3 million and Chinese Taipei with
19.8 million arrivals originating in those markets.
The USA, Canada and Mexico also rated within the
top ten generators of foreign arrivals in 2016, producing 45.8
million, 24.9 million and 20.3 million arrivals respectively
into Asia Pacific in that year.
Singapore was the only Southeast Asian origin
market within the top ten listing, generating close to 19.9
million arrivals for the year.
There were some very strong annual growth
increases from a number of origin markets such as Cuba (+52%),
Ukraine (+41%) and Argentina (+24%).
Similarly for a number of origin sub-regions,
each of which added significant incremental volumes to the
absolute count into Asia Pacific destination sub-regions between
2015 and 2016. Northeast Asia topped that list with an additional
eight million arrivals within its own sub-region, and 4.4 million
additional arrivals into Southeast Asia.
The reverse was also true with Southeast Asia
generating 2.2 million and 1.8 million additional foreign arrivals
into Northeast Asia and Southeast Asia itself respectively while
in the Americas it was North America into Central America that
rated highly, adding more than 1.2 million additional arrivals
between 2015 and 2016.
"The year was one of strong overall growth and
even stronger increases for some sub-regions and individual
destinations. Clearly the volume is there but the destinations
winning and losing fluctuate frequently and rapidly," said PATA
CEO, Mario Hardy. “The speed with which origin markets move and
shift from one year to the next and from one destination to the
next, highlights the importance of having clear and reliable
measures of tourism movements into and across the Asia Pacific
region. We are in an age where solid marketing metrics are
essential to guide strategic decisions and identify appropriate
resource deployment alternatives while reducing, simultaneously,
risk and bolstering our ability to capitalise upon swiftly
See other recent