Travellers are set to benefit from a new
agreement between Qantas and Alibaba Group’s online travel service
platform, Fliggy, which will allow customers to book Qantas
flights directly on the site.
Qantas International CEO Gareth Evans and Fliggy
Vice President Jerry Hu have signed a Memorandum of Understanding
to establish a strategic relationship, which also has scope
for joint marketing campaigns to Alibaba Group’s 507 million
mobile active users.
As part of Alibaba Group’s ecosystem, Fliggy is
a major direct sales platform for airlines targeting the China
market, with more than 20 international carriers running online
booking stores, called Fliggy flagship stores, on the platform.
Currently, around 75% of Alibaba Group’s users are aged 35
years and younger.
Mr Evans said a partnership with Fliggy makes it
easier for a large number of potential customers to purchase
“With travel between China and Australia
booming, a Qantas booking page on Fliggy is an exciting
opportunity for us to have a connection with younger Chinese
travellers, who increasingly turn to mobile applications like
Fliggy and online sites to research and purchase travel,” he said.
“Australia is one of the top destinations on the wish list for
many Chinese travellers, and following the launch of our direct
service from Beijing to Australia in January, we now have the
Qantas Group’s largest ever network in Greater China. Qantas’
partnership with Fliggy forms another part of our growth strategy
for China and the broader Asian region.”
Mr Jerry Hu said they were looking forward to
welcoming Qantas’ booking presence on Fliggy – the first
Australian airline set to have a flagship store on the site.
“With the popularity of mobile Internet and its
impact on commerce, Fliggy can provide brands with a large
customer base, as well as facilitate direct communication with
their customers,” he said. “Fliggy can also provide consumer
insights to help brands improve their marketing, membership
system, services levels, and continuously optimise the consumer
Together with its partners China Eastern and
China Southern, Qantas operates more than 130 weekly return
flights between Australia and China, plus close to 250 connecting
services to domestic destinations within China. The Jetstar Group
of airlines offers more than 30 return flights a week into six
Chinese cities from Singapore, Vietnam and Japan.
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