Hundreds of visitors from around the world,
attending the official public opening celebrations of the
Louvre Abu Dhabi on Saturday, were treated to a low-level fly-by of the Jean Nouvel designed museum by one of Etihad Airways’ flagship Airbus
Sporting the airline’s ‘Facets of
Abu Dhabi’ livery, the aircraft chosen for the display now also
features Louvre Abu Dhabi’s official logo on each of its four
engines, to promote the opening of the institution.
Peter Baumgartner, Etihad Airways Chief Executive
Officer, said, “Echoing the sentiments from the signing of our
landmark partnership agreement with Louvre Abu Dhabi last month,
Etihad Airways is honoured to play its part in the
inauguration of this hugely important universal institution. Abu Dhabi can now proudly take its place among the
world’s foremost cultural destinations, and we, as the UAE’s
national airline, are poised to play our part in bringing millions
of guests to our home to experience this modern wonder of art and
Etihad Airways is the Louvre Abu Dhabi’s
official airline partner, having signed the first exclusive
platinum partnership in October.
As a Platinum partner,
Etihad Airways will work closely with Louvre Abu Dhabi on areas of
brand partnership, marketing, social media, public and media
relations, events and exhibitions, cultural exchanges, cargo
support, inflight programming, and travel trade support.
Airways’ destination management company, Hala, will collaborate
with the museum on bespoke tour packages in Abu Dhabi.
To coincide with the opening of Louvre Abu Dhabi, Etihad
Holidays, the airline’s holiday division, is launching a set of
all-inclusive destination packages which showcase the many varied
attractions of Abu Dhabi and which feature the museum prominently.
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