Japan Airlines (JAL) has partnered
TripAdvisor in a drive to help boost tourism to the country.
joint initiative will take the form of an immersive multi-media
portal, Untold Stories of Japan, that highlights some of the many
less well known areas of the country.
According to TripAdvisor data, global
inbound travel interest in Japan been growing at an average rate
of 30% year-on-year over the past four years, with the majority of
interest focused on the Tokyo, Osaka and Kyoto prefectures.
will launch in October, featuring the Tohoku, Kyushu and Okinawa
regions, as well as cities in the vicinity of Kanto region.
Airlines and TripAdvisor will also collaborate with local
governments, corporations and tourist facilities to further
enhance the content and viewership of the portal.
fully committed to not only supporting the government's efforts to
grow foreign visitor arrivals by 40 million by 2020, but also
to encourage these visitors to keep visiting Japan," said
Yoshiharu Ueki, President of Japan Airlines. "What we will create
together is a powerful platform that can help drive a
revitalization of rural Japan by getting travelers to go further
and stay longer, local businesses can capitalize this inbound
interest to grow the economy in the long term."
Untold Stories of Japan will be available to travelers on across
desktop, tablet and mobile. The portal will be available across a
variety of languages, including English, Traditional and
Simplified Chinese and Thai, amongst others.
"There is so much for travelers to uncover in Japan and
TripAdvisor, together with Japan Airlines, wants to help them
discover the country, maximize their trip and get the most out of
their budget," said Stephen Kaufer, President & Chief
Executive Officer, TripAdvisor. "We are delighted to be working
hand in hand with Japan Airlines on this important initiative that
will help people around the world see what Japan has to offer."
Pictures from Soma and Shinchi, Fukushima, Japan.
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