Hello Kitty Appointed Ambassador of Int. Year
of Sustainable Tourism Development 2017
[HD video below] The UNWTO
and Sanrio have signed an agreement that appoints Hello Kitty as
a Special Ambassador the International Year of Sustainable Tourism
Hello Kitty, Sanrio's best-known character, will
promote the campaign “Travel. Enjoy. Respect.”
“Travelling opens our minds and
our hearts, and lets us see how we are equal,” said Hello Kitty in
a video inviting people to “Travel. Enjoy. Respect.” recorded
especially for the campaign.
already shown at Narita Airport in Japan, will also be published
on the UNWTO's website and social media channels.
Hello Kitty will support the
UNWTO with its advocacy efforts in communicating the messages of
the IY2017 to the broadest extent possible, as well as
highlighting the role of tourism in achieving the Sustainable
Development Goals (SDGs).