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Fri, 10 Nov 2017

Air Canada Using Virtual Reality to Showcase Boeing 787 Dreamliner

Air Canada is using virtual reality to showcase its Boeing 787 Dreamliner to travel agents and potential customers.

Through a fully immersive, interactive experience, users can explore all three cabins of service offered on board the aircraft, including enjoying a virtual International Business Class meal complete with wine in an Executive Pod.

With the headset on, and controls in hand, the journey begins with an overview of Air Canada's global route network followed by an exploration of the new Air Canada livery. On the trip users can experience all three cabins: Economy, Premium Economy or International Business. Amenity kits, an Air Canada enRoute magazine, tray tables, and in-flight entertainment are just some of the elements that can be touched, opened and moved, guided by an audio-based flight attendant. Interactive experiences such as dinner service add an extra element of fun.

More and more airlines, NTOs and hotels are using virtual reality to showcase their products and services to agents and potential customers. Click to enlarge.

"Air Canada is always developing new ways to enhance the customer experience and to engage partners such as the travel agent community, which plays a key role in helping our customers select the travel options best suited to them," said Duncan Bureau, Vice President, Global Sales at Air Canada. "Virtual reality enables us to familiarize thousands of travel agents and potential customers with Air Canada's offerings through the magic of an interactive, virtual tour. We have already seen an increase in bookings since we began using this technology."

To complement the Virtual Reality Experience, Air Canada has produced 360 degree videos of the 787 cabin that can be accessed on a mobile device or desktop .

Air Canada's Boeing 787 Dreamliner virtual reality experience will be available at the following events:

- BAZAR ED, Santiago, Chile. 22-26 November 2017;
- WX Top 100 Leadership Summit, Toronto, 23 November 2017; and
- EY Entrepreneur of the Year National Gala, The Ritz-Carlton, Toronto, 30 November 2017.

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