Singapore Airlines has introduced a mobile
application that offers customers greater control over their
inflight entertainment (IFE) experience - even before boarding the
The companion app, which was developed for Singapore
Airlines by MTT in conjunction with Panasonic Avionics, enables
customers to review the IFE video and audio content that will be
available on their flight, create pre-selected favourites lists,
and control the seat-back IFE system – all using their personal
The app is now available on iOS and Android
tablets, with availability on iOS and Android mobile phones
expected in Q2 2016.
To make use of the app, customers can install
the SingaporeAir tablet application on their device prior to the
aircraft’s departure. Once on board, they can then link their device to
the IFE system using the aircraft’s inflight WiFi network.
Connecting to KrisWorld, the airline’s IFE system,
will then allow for movies, TV shows or music to be launched on
the seat monitor, directly from their list of favourites or from
the entire media list.
Linking the app to the IFE system
also enables the personal device to be used as a remote control,
to pause, play, or skip through media content.
SIA will be the
first airline in the world to enable this on a Panasonic inflight
entertainment system. Passengers will be able to multi-task such as by
browsing through the index of KrisWorld content on their device
while watching a movie on the seat monitor. Passengers can even
access real-time information on the flight progress and flight
path without interrupting their movie viewing.
features of the companion app will initially be available on the
airline’s new fleet of Airbus A350-900s, with plans to progressively roll it out to the Boeing 777-300ERs and other
aircraft in future.
“With the proliferation of personal
mobile devices and the arrival of our new Airbus A350 fleet, this
latest innovation will help enhance the inflight entertainment
experience for our customers,” said Singapore Airlines Senior Vice
President Product and Services, Mr Tan Pee Teck. “It offers
more information and greater control both on the ground and
inflight, and we are excited to be the first airline in the world
to offer such an application to our customers.”
Airlines’ KrisWorld IFE system offers up to 295 movies, over 470
TV programmes and more than 450 CD albums each month.
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