Silversea Cruises Partners Plateno in China

Silversea Cruises has partnered the Plateno Group in China.

As part of the agreement, Plateno will advertise and sell Silversea cruises in mainland China, Hong Kong and Macau, and be responsible for the development of the Silversea brand image amongst the varied local audiences. Pateno will market all cruises offered by Silversea across its fleet of nine classic and expedition vessels, and for all global destinations.

Silversea said it will continue to honour all existing travel agreements with agents in the region.

“We have long identified China as a key source market and destination for the development of the Silversea brand, and we are proud to be able to partner with the team at Plateno as we embark on this next stage of growth in the region” said Manfredi Lefebvre, Executive Chairman of Silversea Cruises. “Having the right partner to provide market insight and support locally, as well as one who shares our company’s vision, will be key to our commercial success, and we are convinced that the team at Plateno are the right team to bring and share in this commercial success by our side”.

With the recent announcement of the largest fleet-wide refurbishment plan in its history, the launch of Silver Muse in April 2017 and the conversion of Silver Cloud into an ice-class expedition vessel by the end of 2017, Silversea has made very clear its intention to push for further growth and bring its trademark elegant luxury cruise experience to a broader global audience.

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