Silversea Cruises has partnered the
Plateno Group in China.
As part of the agreement, Plateno
will advertise and sell Silversea cruises in mainland China, Hong
Kong and Macau,
and be responsible for the development of the Silversea brand
image amongst the varied local audiences. Pateno will market
all cruises offered by Silversea across its fleet of nine classic
and expedition vessels, and for all global destinations.
Silversea said it will continue to honour all existing travel agreements
with agents in the region.
“We have long
identified China as a key source market and destination for the
development of the Silversea brand, and we are proud to be able to
partner with the team at Plateno as we embark on this next stage
of growth in the region” said Manfredi Lefebvre, Executive Chairman of Silversea Cruises. “Having the
right partner to provide market insight and support locally, as
well as one who shares our company’s vision, will be key to our
commercial success, and we are convinced that the team at Plateno
are the right team to bring and share in this commercial success
by our side”.
recent announcement of the largest fleet-wide refurbishment plan
in its history, the launch of Silver Muse in April 2017 and the
conversion of Silver Cloud into an ice-class expedition vessel by
the end of 2017, Silversea has made very clear its intention to
push for further growth and bring its trademark elegant luxury
cruise experience to a broader global audience.
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