Starwood Opens First Aloft Hotel in Saudi Arabia

Starwood has expanded its innovative Aloft brand to the Kingdom of Saudi Arabia with the opening of the Aloft Riyadh.

Owned and developed by FAS Hotels, a division of Fawaz Al Hokair group, Aloft Riyadh is centrally located at the intersection of Riyadh’s main Olaya Street and Makkah Road.

The hotel is in close proximity from key government ministries, shopping and restaurants of the downtown core, the National Museum and Diplomatic Quarter.

“With a portfolio of more than 100 hotels in dynamic destinations around the globe, Aloft continues to be one of the fastest growing hotel brands and is set to open 12 more properties in the Middle East by 2020,” said Brian McGuiness, Global Brand Leader, Specialty Select Brands, Starwood Hotels & Resorts. “Saudi Arabia boasts a rapidly growing tech savvy culture, and Aloft resonates in this market with its innovative programming and approach to technology, which appeal to today’s hyper-connected traveller.”

The 281-room Aloft Riyadh offers a variety of food and beverage outlets including an all-day dining restaurant, a 24-hour grab & go for light meals, a lounge serving handcrafted drinks and snacks and a rooftop pool café.

Other highlights of the Aloft Riyadh include a gym and more than 220 sqm of meeting space across five Tactic rooms.

Aloft Riyadh also features SPG Keyless, a mobile, keyless entry system that allows guests to use their smart phone or Apple watch as a room key. Aimed at the mobile generation, guests of Aloft Riyadh will also be able to make requests from the hotel via the SPG Let’s Chat text messaging service.

The opening of Aloft Riyadh marks the launch of the brand in Saudi Arabia, to be followed by the 262-room Aloft Dhahran at the end of 2016. 

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