Gary Fritz has joined TripAdvisor’s management team
as the Chief Growth Officer of TripAdvisor and President, Asia
In his capacity as Chief Growth Officer,
Mr. Fritz is responsible for driving growth and strategy across
the entire family of TripAdvisor brands. In his role as President
of APAC, he is responsible for leading TripAdvisor’s operations
and strategy throughout the Asia Pacific region.
Stephen Kaufer, president and
CEO, TripAdvisor, Inc., said, “TripAdvisor is poised to capture both
inbound and outbound travel throughout the APAC region and we are
committed to developing and expanding our market position
throughout APAC. Gary’s mandate to drive growth within the region,
and corporate strategy within our entire group of TripAdvisor
media brands, will help further solidify our leadership position
as the world’s largest travel site helping travelers plan and book
the perfect trip.”
Before joining TripAdvisor, Mr.
Fritz founded the advisory and investment group Amanogawa, LLC,
where he advised the leadership of several multi-national
companies on global strategy and expansion plans, with clients
that included Rakuten and TripAdvisor.
relationship with TripAdvisor spans more than a decade. He held a
variety of senior executive roles at Expedia, Inc. from 2003-2012
(when the company was part of Expedia). From 2008 to 2012, Gary
served as president, Partner Services Group for Expedia, where he
led Expedia’s commercial activity and strategy on a global basis.
Mr. Fritz oversaw the sales, technology and operations teams on a
“I’m really excited to take on this challenge
and look forward to working with the TripAdvisor team,” said Mr.
Fritz. “We are uniquely positioned in Asia
Pacific to build and strengthen our relationships with domestic,
outbound and inbound travelers as we continue to develop and
expand our market leadership positions across the region.
TripAdvisor and its brands have an incredible platform for growth
and it is a beloved brand by consumers and partners alike with a
traffic base second to none. I am excited to partner with Steve
and the rest of the team to complete our transition into a booking
site, as well as being on the hunt for additional business lines.
This is a great time to be joining TripAdvisor.”
Prior to Expedia, Mr. Fritz worked with the global consultancy
McKinsey & Company for 3 years focused on telecom and distressed
Mr. Fritz holds a Master’s degree
from MIT and a BA from the University of Pennsylvania.
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