Whitbread Signs Two More Premier Inn Hotels
Whitbread has secured two new Premier Inn hotels
in Germany, one in Leipzig and the other in Hamburg.
The two city-centre
hotels, both of which will each have around 180 rooms, are scheduled to
open in 2018.
Whitbread has now signed a total of four Premier Inn
hotels (760 keys) in Germany as it targets six to eight hotels
open and trading by 2020.
“Our two most recent German acquisitions
mark another important chapter in our Premier Inn Germany growth
story. Since announcing our expansion into the German hotel market
in 2014 we have secured 760 bedrooms, using our proven Premier Inn
formula to focus on the best, connected city locations,” said Mark
Anderson, Managing Director Commercial, Property & Premier Inn
Germany. “Building on
the encouraging performance of our recently-opened Frankfurt hotel
and strong growth figures announced last week, we’re aiming for
more sites to build on our solid foothold on the buoyant German
market and fuel our expansion.”
In October last year,
Premier Inn completed a deal on a new 200-bedroom site in Munich,
due to open in late 2018.
Premier Inn's Expansion
Plans for Asia Pacific - HD Video Interview (Jan 2016)
Exclusive HD video interview with Linda Muhlis,
Head of Sales and Marketing for Premier Inn in Indonesia. In this
video, filmed at the ASEAN Tourism Forum (ATF) 2016 in Manila,
Philippines we talk about the group and its expansion plans within
the Asia Pacific region. We talk about rates, what Premier Inn is
about and whether Whitbread will also be bringing their exciting
hub by Premier Inn to Asia and if so when. All this and much more
in the video.