Swiss-Belhotel Partners Jordan Hotels Holding

Jordan Projects for Tourism Development (JPTD) has, through its Swiss holding company Jordan Hotels Holding (JHH), signed an agreement to entrust Swiss-Belhotel International as its exclusive partner to co-manage JHH's existing hotel portfolio and the upcoming new expansions in the group's hospitality division.

The deal will begin with a take-over of multiple operating properties in the city of Aqaba comprising of 5-star hotels, mid-scale 4-star hotels, a collection of hotel apartments and boutique residential accommodation within the Royal Diving Centre.

"An association with Swiss-Belhotel International is a strategic move because of their excellence in managing hotels and resorts. Swiss-Belhotel International will play a crucial role in elevating tourism in Jordan to new heights and to overcome the difficulties that exist in the current scenario," said Mahmoud Zuaiter, CEO of JPTD. "JPTD also has exciting future expansion plans beyond the borders of Jordan, and both parties are looking for expanding cooperation in other countries as well."

Tala Bay, one of the significant projects of JPTD, is only just beginning to realize its full potential as an exclusive beach destination in Aqaba. With only 10% of the complete land bank developed, there is further development on the horizon with a purpose designed destination planned to appear in the abundant 2,350,000 sqm location.

Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, "I am proud to enter The Hashemite Kingdom of Jordan, which is one of the most ancient and culturally rich Arab nations. It is an opportunity for us to contribute to the country's growing international reputation and to infuse our passion and professionalism in its hospitality sector." 

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