Steigenberger Hotels to Expand as Deutsche Hospitality

Steigenberger Hotels AG has changed its brand architecture and is consolidating its three hotel brands into one umbrella brand: Deutsche Hospitality.

Deutsche Hospitality unites three hotel brands under one name: Steigenberger Hotels and Resorts, Jaz in the City and IntercityHotels.

Puneet Chhatwal, CEO of Steigenberger Hotels AG, said, “These two words combine our German roots and our international vision. The new umbrella brand is a vital lever that will unleash dynamism, help us to expand internationally, and drive innovation.”

A total of 116 hotels in twelve countries and on three continents are part of the Deutsche Hospitality umbrella brand. Twenty of these hotels are under construction or in the planning stage.

There are 56 Steigenberger Hotels and Resorts around the world and 39 IntercityHotels. The first Jaz in the City hotel opened at the end of 2015 in Amsterdam. The second Jaz hotel will open in Stuttgart in spring 2017.

The changes will only affect the external appearance of the hotel group. All of its companies, such as Steigenberger Hotels AG, IntercityHotel GmbH, and Jaz Hotel GmbH, will keep their registered names and the shareholder structure will not change.

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