Hard Rock International, owner of one of the
world's most recognized hospitality brands, has signed a deal to
expand its portfolio to the vibrant city of New York in America.
Scheduled to open in late Spring 2019, the
new-build, 445-room Hard Rock Hotel New York will soon rise on
48th street between 7th Ave. and Avenue of the Americas.
previously known as Music Row, was once a musical mecca and
one-stop-shop for rock legends such as Jimi Hendrix, Eric Clapton
and the Stones, as well as aspiring artists.
"We're both proud and eager to showcase the Hard
Rock Hotels experience in New York City, a destination whose
spirit and limitless energy aligns perfectly with our brand," said
Hamish Dodds, CEO at Hard Rock International.
"With Hard Rock Hotel New York being an entirely new build
project, we are able to develop a hotel with customized amenities
and programming that will deliver a one of a kind music experience
tailored for New York City."
Hard Rock International's standing as curators of the world's
largest and most priceless music memorabilia collection, the
hotel's design will feature museum-like displays adorning the
walls. Memorabilia for the hotel will be carefully selected with a
focus on contemporary artists who call New York home, as well as
iconic musicians and pivotal moments in history that have shaped
the city's undisputed musical legacy.
"Times Square is
synonymous with music and pop culture, from Broadway to the Brill
Building, from live clubs to instrument stores on 48th Street's
Music Row," said Tim Tompkins , president of the Times Square
Alliance. "Through many decades of change in Times Square, this
block has always been about music; a place where locals, visitors
and musical celebrities mixed as they shopped for the latest
instruments and music hours before their live gig. In short, never
has a hotel been so perfectly situated; the imminent arrival of
Hard Rock Hotel New York is music, not only to our ears, but to
the ears of music lovers around the world."
In addition to
musical experiences at every turn, Hard Rock Hotel New York will
feature a vibrant welcoming lobby, complete with signature
restaurant and lounge, as well as lobby bar.
The rooftop is likely to become a local hotspot,
a place where guests can soak up the sun or dance the night away while enjoying
the bright lights of Times Square and bustling
atmosphere that surrounds the iconic Rockefeller Center.
Programming for the hotel's rooftop also calls for day and evening
activities, ranging from artist sessions and DJ sets, to events
featuring some of the most influential artists and celebrities.
With no shortage of leisure and entertainment offerings, plans for
Hard Rock Hotel New York call for a stylish and upscale underground speakeasy. The tavern will capture the essence
of New York City's music subculture and entice both locals and
Keeping in line with Hard Rock tradition, the
hotel will feature amenities and programs exclusive to the brand,
including a Rock Spa featuring the
Rhythm & Motion spa menu offering modernized, music-infused
Swedish massage practices and treatments.
The upcoming Hard Rock Hotel New York
is being developed in collaboration with the New York based Extell
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