Hard Rock to Open Hotel in New York

Hard Rock International, owner of one of the world's most recognized hospitality brands, has signed a deal to expand its portfolio to the vibrant city of New York in America.

Scheduled to open in late Spring 2019, the new-build, 445-room Hard Rock Hotel New York will soon rise on 48th street between 7th Ave. and Avenue of the Americas.

The area, previously known as Music Row, was once a musical mecca and one-stop-shop for rock legends such as Jimi Hendrix, Eric Clapton and the Stones, as well as aspiring artists.

"We're both proud and eager to showcase the Hard Rock Hotels experience in New York City, a destination whose spirit and limitless energy aligns perfectly with our brand," said Hamish Dodds, CEO at Hard Rock International. "With Hard Rock Hotel New York being an entirely new build project, we are able to develop a hotel with customized amenities and programming that will deliver a one of a kind music experience tailored for New York City."

With Hard Rock International's standing as curators of the world's largest and most priceless music memorabilia collection, the hotel's design will feature museum-like displays adorning the walls. Memorabilia for the hotel will be carefully selected with a focus on contemporary artists who call New York home, as well as iconic musicians and pivotal moments in history that have shaped the city's undisputed musical legacy.

"Times Square is synonymous with music and pop culture, from Broadway to the Brill Building, from live clubs to instrument stores on 48th Street's Music Row," said Tim Tompkins , president of the Times Square Alliance. "Through many decades of change in Times Square, this block has always been about music; a place where locals, visitors and musical celebrities mixed as they shopped for the latest instruments and music hours before their live gig. In short, never has a hotel been so perfectly situated; the imminent arrival of Hard Rock Hotel New York is music, not only to our ears, but to the ears of music lovers around the world."

In addition to musical experiences at every turn, Hard Rock Hotel New York will feature a vibrant welcoming lobby, complete with signature restaurant and lounge, as well as lobby bar.

The rooftop is likely to become a local hotspot, a place where guests can soak up the sun or dance the night away while enjoying the bright lights of Times Square and bustling atmosphere that surrounds the iconic Rockefeller Center. Programming for the hotel's rooftop also calls for day and evening activities, ranging from artist sessions and DJ sets, to events featuring some of the most influential artists and celebrities.

With no shortage of leisure and entertainment offerings, plans for Hard Rock Hotel New York call for a stylish and upscale underground speakeasy. The tavern will capture the essence of New York City's music subculture and entice both locals and travelers.

Keeping in line with Hard Rock tradition, the hotel will feature amenities and programs exclusive to the brand, including a Rock Spa featuring the Rhythm & Motion spa menu offering modernized, music-infused Swedish massage practices and treatments.

The upcoming Hard Rock Hotel New York is being developed in collaboration with the New York based Extell Development Company. 

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