Hyatt to Launch New Loyalty Programme

Hyatt has unveiled details of its new global loyalty programme, World of Hyatt.

The programme, which will be launched on 1 March 2017, will consist of three tiers – Discoverist, Explorist and Globalist.

Members will receive more rewards as they advance through the tiers based on Qualifying Nights or Base Points:

Discoverist: 10 Qualifying Nights or 25,000 Base Points;

Explorist: 30 Qualifying Nights or 50,000 Base Points; and

Globalist: 60 Qualifying Nights or 100,000 Base Points.

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president, Hyatt. “The programme will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”

Benefits for World of Hyatt members include:

· Base Points count toward tier status, including Base Points earned for dining and spa experiences;

· Free night award for staying at five different Hyatt brands; and

· Confirmed suite upgrades at the time of booking for qualifying elite members.

The Hyatt Gold Passport programme will remain in effect through 28 February 2017, at which time it will transition to World of Hyatt.

Between now and then, members can continue to achieve tier status in Hyatt Gold Passport and earn and redeem points as they always have.

Qualifying activity beginning 1January 2017 will also count toward earning status in World of Hyatt when the programme launches on 1 March 2017.

When World of Hyatt launches, members will continue to earn five Base Points for every eligible U.S. dollar spent. In addition, the hotels in each redemption category and the number of points required to redeem free night awards will remain unchanged.

Hyatt is expected to share more details about World of Hyatt with Hyatt Gold Passport members in the coming days. Additionally, Hyatt has said it will communicate directly with members about their new membership tier by 1 March 2017.

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