In 2014, Starwood launched SPG Keyless, a mobile
and keyless entry system that allows guests to use their
smartphone as a key to their hotel room doors.
SPG Keyless is currently available at more than
160 properties in over 30 countries, but was mainly restricted to
hotels in Starwood's Aloft, Element, and W brands.
Now, the company is expanding SPG Keyless
functionality to select Le Méridien, Westin, Sheraton, and Four
Points properties worldwide, including Le Méridien Parkhotel
Frankfurt, Le Méridien Hamburg, Le Méridien Columbus, The Westin
Westminster, Westin Palo Alto, Westin Camino Real Guatemala,
Sheraton Bloomington, Sheraton Mirage Port Douglas, and Four
Many additional properties will also be going
live with SPG Keyless on a rolling basis in the coming months.
SPG Keyless is not only useful for single
travellers but also enables multiple
guests sharing the same room to take advantage of keyless entry
without the hotel having to distribute additional keys.
All a guest needs is an SPG account and the SPG app.
In this upcoming
product update, SPG will also be expanding mobile check-in capabilities
to the SPG app. This is expected to happen over the next few months.
“Innovation and personalization are at the center of everything we
do, and we’re committed to making travel better for every SPG
member by creating solutions for pain points that are custom-made
for their mobile lifestyles,” said Alyssa Waxenberg, Vice President of Mobile at Starwood Hotels & Resorts. “SPG Keyless is
literally opening doors for SPG members. It is also transformative
for Starwood’s hotel associates, allowing them to better-engage
with guests. Rather than the first interaction being the swipe of
a credit card, hotel associates can now focus on ways to
better-personalize guests’ stays.”
Over 350,000 members have registered for SPG Keyless,
with SPG Platinum members being the most frequent users of the
keyless solution, which provides a streamlined check-in process
custom-made for their on-the-go travel needs.
SPG Keyless has
proven to be most popular in urban city-center hotel locations,
especially at mid-size Aloft and W properties.
The top five SPG
Keyless cities are New York, Chicago, Atlanta, Dallas and Miami,
while the top five countries based on usage are the United States,
China, Canada, Hong Kong and United Kingdom.
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