Bangkok, Singapore and Tokyo Claim Top Spots in MasterCard’s Asia Pacific Destinations Index

According to the results of the inaugural MasterCard Asia Pacific Destinations Index, Bangkok is the region’s most popular destination, with international overnight visitors breaking the 20 million mark.

The Asia Pacific Destinations Index ranks 167 destinations, including island resorts as well as towns and cities across the region, by total number of international overnight arrivals; cross-border spending; and the total number of nights spent at each destination.

The 167 destinations are drawn from 22 countries across Asia Pacific and represent 90.1% of all international overnight arrivals within the region.

It is important to note that public data is used to derive the international overnight visitor arrivals and their cross-border spending in each of the destinations, using custom-made algorithms, and the index and its accompanying reports are, unfortunately, not based on MasterCard volumes or transactional data.

MasterCard Asia Pacific Destinations Index

Thailand dominated the top ten destinations, taking three of the top ten rankings, with Phuket securing fifth place (9.3 million) and the coastal city of Pattaya coming in at eighth place (8.1 million).

Half of the top 10 destinations saw 10% growth or more in international overnight visitor numbers between 2014 and 2015 – Osaka (54.0%), Tokyo (53.2%), Bangkok (28.6%), Phuket (15.5%) and Pattaya (10.0%).

The top ten Asia Pacific destinations ranked by international overnight visitor numbers:

1. Bangkok – 21.9 million
2. Singapore – 11.8 million
3. Tokyo – 11.8 million
4. Kuala Lumpur – 11.3 million
5. Phuket – 9.3 million
6. Seoul – 9.2 million
7. Hong Kong – 8.3 million
8. Pattaya – 8.1 million
9. Bali – 7.2 million
10. Osaka – 6.5 million

Asia Pacific’s tourism industry is the largest in the world by total contribution to GDP, having overtaken Europe in 2014. Tourism contributed US$2.27 trillion to Asia Pacific economies and 153.7 million jobs in 2015.

Bangkok also ranked number one in total expenditure at US$15.2 billion, with Seoul (US$14.4 billion) coming in second place, followed by Singapore (US$14.1 billion), Tokyo (US$11.9 billion) and Kuala Lumpur (US$10.5 billion).

The top ten Asia Pacific destinations by total expenditure:

1. Bangkok – US$15.2 billion
2. Seoul – US$14.4 billion
3. Singapore – US$14.1 billion
4. Tokyo – US$11.9 billion
5. Kuala Lumpur – US$10.5 billion
6. Bali – US$10.3 billion
7. Taipei – US$9.5 billion
8. Phuket – US$8.0 billion
9. Hong Kong – US$6.7 billion
10. Sydney – US$6.0 billion

Of the top 20 destinations by total expenditure per day, Shanghai (US$269 per day) welcomed the biggest spenders, followed by Beijing (US$262 per day), Seoul (US$258 per day), Singapore (US$255 per day) and Hong Kong (US$240 per day).

Matthew Driver, Group Executive, Global Products & Solutions, Asia Pacific, MasterCard, said, “The tourism industry in Asia Pacific is continuing to show robust growth with an increasing number of destinations receiving well over five million visitors a year, driven by increased consumer wealth, particularly from China. Our Asia Pacific Destinations Index (APDI) 2015 reveals the continued resilience of the Thailand market for tourism led by a resurgent Bangkok, as well as the return to popularity of Japan for visitors as demonstrated by the more than 50% growth year on year in its top four destinations. Providing in-depth analysis of overnight arrivals in 167 Asia Pacific destinations, the APDI can help businesses and governments better understand the underlying components of in-bound tourism demand, so they can plan investment to ensure the sustainable development of the tourism industry. This is becoming increasingly important as tourist numbers continue to rise, as at current growth rates, Asia Pacific will have more than 500 million tourist arrivals by 2020.”

Again, it is important to remember that this index and the accompanying results are not based on MasterCard volumes or transactional data. The results are derived from public data which may not be created in the same way from one country to another.

See also: Thailand's 2016 Tourism Plans Outlined in TAT Conference at ATF 2016.

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