Europe's First Johnnie Walker House Opens at Amsterdam Airport Schiphol

Passengers travelling through Lounge 2 of Amsterdam Airport Schiphol can now experience Europe's first Johnnie Walker House. The Johnnie Walker House Amsterdam Airport Schiphol follows other such airport launches in Singapore, Mumbai and Taiwan.

Open to all travellers, the Johnnie Walker House allows guests to explore the craftsmanship of Johnnie Walker through a unique sensorial journey to touch, taste and smell the rare elements that make up the famous blends.

Built over two floors, the Johnnie Walker House Amsterdam Airport Schiphol features copper, water, barley, peat and oak in its design, immersing travellers in a part gallery, part museum experience which encapsulates the rich history of the whisky making experience.

Key features include a 'whisky constellation wall' dedicated to the Johnnie Walker art of blending, and providing a comprehensive index for Single Malt Scotch Whiskies and a 'flavour wall' showcasing the meeting of science and art in the blending process.

Guests also have the opportunity to purchase select tasting sessions in the private, luxury bar and lounge on the first floor, open year-round to Johnnie Walker House members, and purchase Johnnie Walker House exclusive products available nowhere else.

Doug Bagley, Managing Director, Diageo Global Travel and Middle East, said, "Over the past few years, we've had exceptional success and fantastic consumer feedback from our Johnnie Walker House openings in airports across Asia . Now we are bringing this unique experience to Europe for the first time, and we're confident it will similarly surprise and delight consumers in this market. Our aim is to immerse visitors in something totally different from the norm in travel retail, giving them an exclusive insight into the Johnnie Walker story and access to some of the world's finest Scotch Whiskies."

To celebrate the opening, a limited edition Johnnie Walker House Blue Label Casks Edition - Schiphol Limited Edition, is available to visitors. Illustrated by local artist Merjin Hos, the bottle shows the iconic Striding Man travelling from Scotland to Schiphol in a large wooden clog surrounded by iconic tulips, windmills and bicycles.

For the first time in Europe , Johnnie Walker House Exclusive Collections will also be available at retail, through the Johnnie Walker House Amsterdam Airport Schiphol . These Collections include: John Walker & Sons Master Blenders Collection, Johnnie Walker Epic Dates Collection, and Johnnie Walker House Zodiac Collection.

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