UNWTO Signs MOU with Petra National Trust

A Memorandum of Understanding has been signed by the UNWTO and Petra National Trust (PNT) with the aim to promote sustainable tourism policies in cultural tourism, to develop capacity building and knowledge sharing, and to conduct educational actions.

The MOU was signed in Beijing by UNWTO Secretary-General, Taleb Rifai, and the President of PNT’s Board, HRH Princess Dana Firas.

The Petra National Trust is Jordan’s oldest non-profit governmental organization for the preservation of national cultural heritage with a focus on the World Heritage Site of Petra.

HRH Princess Dana Firas, said, “This partnership agreement marks a new milestone for the Petra National Trust and will serve as the framework for joint cooperation between us. PNT will work closely with UNWTO to place preservation of culture and heritage at the centre of tourism development, and to expand PNT's innovative cultural education and awareness programmes to local communities internationally. We thank UNWTO for their support and endorsement and look forward to a most fruitful partnership.”

Mr. Rifai, added, “The work developed by civil society organizations on the protection of heritage is a fundamental part of the tourism sector, and essential for the design and implementation of sustainable tourism initiatives involving and benefiting local communities. This agreement builds upon this principle.”

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