According to February 2016 data compiled by STR,
the European hotel industry recorded positive results in the three
key performance metrics when reported in euro constant currency.
Compared with February 2015, hotels in Europe
reported an 1.5% increase in OR to 63.1%, a 3.7% rise in ADR to
EUR102.98 and a 5.2% increase in RevPAR to EUR65.01.
Performance of featured countries for February
2016 (local currency, year-on-year comparisons):
reported increases in each of the three key performance metrics.
The country’s occupancy increased 2.8% to 55.0%; ADR was up 9.6%
to EUR101.33; and RevPAR rose 12.6% to EUR55.74. The early months
of the year are typically quiet for Austrian hotels, but rates have
driven performance thus far in 2016. February ADR was the highest
for the month since 1996, and absolute RevPAR was a February
record. The Austria Regional market reported RevPAR growth of
27.2% for the month, which reinforces the optimistic winter
forecast by the tourism and leisure department of the Austrian
chamber of commerce.
Bulgaria saw double-digit growth in
occupancy (+12.8% to 56.8%) and RevPAR (+21.2% to BGN84.21). ADR
in the country was up 7.4% to BGN148.28. The country’s absolute
occupancy level was a February record, and RevPAR reached its
highest level for the month since 2006. According to STR analysts,
Bulgaria seems to have become a substitute tourist destination in
the Mediterranean region as Greece deals with a migrant crisis,
and Turkey feels the effects of terrorist attacks.
posted increases across the three key performance metrics:
occupancy (+6.8% to 57.1%), ADR (+3.6% to EUR109.89) and RevPAR
(+10.6% to EUR62.75). The absolute occupancy level was the highest
for the country since 2006, driven by major markets such as Milan
and Turin reporting occupancy above 60.0%.
experienced decreases in occupancy (-13.4% to 49.9%) and RevPAR
(-9.6% to TRY120.25). ADR was up 4.3% to TRY241.14. The country’s
unstable geopolitical environment and the disaffection of tourists
led to the country’s lowest February occupancy level since 2009.
Hoteliers maintained rate increases as the loss of demand is due
to security concerns and cannot be helped with lower prices.
Performance of featured markets for February 2016 (local
currency, year-on-year comparisons):
recorded double-digit increases across the three key performance
metrics: occupancy (+14.5% to 67.8%), ADR (+53.9% to EUR152.38)
and RevPAR (+76.1% to EUR103.26). February has been a slower month
for Barcelona over recent years, but the shift of the
Mobile World Congress from March to February boosted performance in the market
to its highest levels since 2008.
Berlin, Germany, reported
growth in the three key performance metrics. Occupancy increased
7.4% to 69.6%; ADR was up 6.7% to EUR99.53; and RevPAR grew 14.6%
to EUR69.29. The market hosted various events during the month,
including Bautec (16-19 February) and the Berlin International
Film Festival (11-21 February). The absolute values for each of
the three key performance indicators were a February record.
Bucharest, Romania, posted double-digit increases in occupancy
(+10.7% to 61.8%) and RevPAR (+17.3% to RON208.49). ADR was up
6.0% to RON337.29. The market has experienced consistently
significant RevPAR increases since June. An increase in hotel demand in the market reflects increased traffic from Qatar Airways
through Bucharest Henri Coandă International Airport, and the
Doha-based airline will soon
further increase flights to the city.
Edinburgh, Scotland, reported a 1.1% increase in
occupancy to 71.4%, a 2.7% rise in ADR to £71.56 and a 3.9% lift
in RevPAR to £51.07. The absolute occupancy was a February record
for Edinburgh, and RevPAR reached its highest level since 2007.
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