Fashion Designers from China, Denmark, Finland, Japan, Korea, Sweden and UK to Take Over Runway at Helsinki Airport

Finnair and Helsinki Airport will transform Runway 2 of Helsinki Airport into the ultimate fashion catwalk so that seven top designers from China, Denmark, Finland, Japan, Korea, Sweden and the UK can present their collections.

The unique event will take place on 24 May 2016.

"The combined glamour of the fashion and travel industry share a long history. Air travel has long played a key role in setting the pace of fashion trends across the world," said Johanna Jäkälä, Vice President, Brand, Marketing and Loyalty at Finnair. "Fashion connects and inspires people, and we see this on a daily basis as we connect Europe and Asia with our flights. With this fashion show, we want to celebrate the connections between Europe and Asia, and showcase the work of some of the hottest designers from these two continents."

The designers displaying their latest creations along the runway have been handpicked to represent some of the most interesting and inspiring trends emerging from the Asian and European fashion industries. The names of the designers have not yet been revealed.

"Helsinki Airport presents a fascinating backdrop for the designers to showcase their work," said Tuomas Laitinen, Fashion Director of SSAW Magazine, who will be curating the fashion show. "I am excited to be a part of bringing some of the hottest names in fashion to Helsinki in May."

The Match Made in HEL campaign is a joint campaign by Finnair and Helsinki Airport, and targeted at raising awareness of Finnair and Helsinki Airport as the best partners for smooth and fast air connections between Asia and Europe.

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