Whitbread is to commence a phased withdrawal
from Premier Inn operations in India and South East Asia.
The move is part of plans to focus
Premier Inn’s international growth strategy on a smaller number of
specific markets where the company says it “can generate good long
term sustainable returns and where there is the greatest long term
opportunity to build scale”.
Premier Inn will now focus its
international strategy on continuing to grow its businesses in
Germany and in the Middle East.
Expansion plans for Premier Inn in the UK remain
unaltered, and Costa’s UK and International growth plans have not
been affected the shift in focus.
Alison Brittain, CEO, said, “In April I
laid out a three-point plan to build a bigger and better
Whitbread. I reiterated the strong growth prospects for Whitbread
in the UK, where we have laid out bold milestones for Premier Inn
and Costa and confirmed that Whitbread also has an exciting future
beyond the UK. A key strategic theme is to focus on our strengths
internationally and that means identifying those opportunities to
invest our capital and management time wisely to generate the best
and most sustainable returns. To build a successful future for
Premier Inn overseas, we must focus on those markets where we can
grow scale and where our brand proposition is most compelling for
In October 2014,
Premier Inn unveiled a target of 5,663 hotel rooms in the GCC,
India and S.E. Asia by end-2016.
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